Digital apps designed to demonstrate lens options give patients a new way to understand complex technology while giving ECPs a new way to increase sales…and some intangible benefits, too

摘要

optical dispensing apps are designed to bring myriad demonstration tools to an ECP’s fingertips. Literally. Tablet-based, kiosk-based, or even Internet-based, the hands-on (via touch screen, at least) digital material provides patients with easy-to-understand visuals, demonstrations, and even virtual reality experiences that show, rather than tell, what lens options can mean for their vision.