Why pop-up shops are cropping up in retail spaces from coast to coast

摘要

In today's fast-paced culture replete with everything from quick communication to quick fixes, the pop-up shop is the answer to quick retail. A pop-up retail space literally “pops up” one day and disappears anywhere from a weekend to six months later. “In retail we have ‘bricks’ (physical stores), ‘clicks’ (the internet), and the latest trend ‘quicks,’ or pop-up retail,” says Christina Norsig, a New-York based e-commerce guru that runs Pop-Up Insider (popupinsider.com), a company that unites landlords with pop-up tenants.