Olena V. Stolyarenko

摘要

The article studies the problem of resort industry pricing improvement and its solution, considering seasonal factor.To solve this problem, the author uses the following methods: absolute difference method, relative difference method, season index and moving average method.To achieve this goal the author solves the following problems:1. Defines seasonality prevalence;2. Numerically determines the seasonal fluctuations;3. Identifies the factors, causing seasonal fluctuations;4. Estimates the consequences of seasonal fluctuations;5. Carries out mathematical modeling of seasonality.The constructed model of "the number of bed-days" and "pricing" of ‘Zhemchyzhina’ Resort allowed us to determine the dependence of the increasing trend on the increasing rate. It proves that the resort has found its "niche" in the resort service market, but has not reached stability yet.