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Customer Perception of Trust towards Virtual Banking Adoption in Malaysia

机译:客户对马来西亚采用虚拟银行的信任感

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Trust is one of the factors in many studies was tested and does significantly affects the adoption of virtual banking. However, studies with regards to customer perceive trust in relation to virtual banking adoption in Malaysia is limited. Due to low customers’ adoption in internet and mobile banking in Malaysia, this Study was conducted to evaluate customers’ perception on trust in adopting virtual banking. 402 samples from local and foreign banks customers in Malaysia was selected. Sample selection was based on convenience sampling technique and quantitative method has been applied to evaluate the study objectives. Through the descriptive analysis and research findings, it has been evaluated that only integrity affects customer perceived trust in virtual banking in Malaysian context. The research represents future implications for local banks in Malaysia to attract virtual banking customers by strengthening its’ measure with regards to security and reliability and benevolence. However, the results obtained in this study are limited to questionnaires distributed within the Klang Valley. Future researchers may expand its boundary by taking a diverse sample and including qualitative approach.
机译:信任度是经过测试的许多研究的因素之一,并且确实影响虚拟银行的采用。但是,有关客户感知的研究在马来西亚对采用虚拟银行的信任是有限的。由于马来西亚的互联网和移动银行客户使用率较低,因此本研究旨在评估客户对采用虚拟银行服务的信任感。选取了来自马来西亚本地和外国银行客户的402个样本。样本选择基于便利抽样技术,并且定量方法已应用于评估研究目标。通过描述性分析和研究结果,已评估出在马来西亚语境下,只有完整性会影响客户对虚拟银行的信任感。这项研究通过增强其在安全性,可靠性和仁慈方面的措施,代表了马来西亚本地银行吸引虚拟银行客户的未来意义。但是,本研究获得的结果仅限于在巴生谷内分发的调查表。未来的研究人员可能会通过采用多种样本并包括定性方法来扩展其边界。

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