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Destination Management System (DMS) Assessment as a Marketing Strategy: A Case of Madagascar

机译:目的地管理系统(DMS)评估作为一种营销策略:以马达加斯加为例

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This paper mainly consist on the study about DMS and its important for a under development country like Madagascar. The example has been taking Madagascar as a case study due to its natural beauty. For Madagascar tourism is the key element for its economy development. People travel due to different of reasons: to escape, discover, appreciate, and share. But at the core of the knowledge lies the destination the place that hands rather to the traveler to keep forever and share with others. DMOs prove invaluable for supporting tourism development, particularly in evolving destinations where tourism is a significant economic driver and instrument for reasonable social capacity building. Developing a DMO iteratively relies on classifying and redefining a destination dream through relationship. In this paper we try to explain the DMOs in tourism with the help of literature and stakeholder assessment as a marketing strategy. If both Government of Madagascar and stakeholder both work together this sector can earn more as compare to before, a significant tourism marketing strategy is the need of present time for this sector. By the improvement of DMS in Madagascar, the Government not only can accommodate the traveler but can also increase the economy of the country and can work together with the rest of world. Keywords: Tourism, marketing, assesment, Economics, DMS,
机译:本文主要包括对DMS的研究及其对像马达加斯加这样的欠发达国家的重要意义。由于其自然之美,该示例一直以马达加斯加为例进行研究。对马达加斯加而言,旅游业是其经济发展的关键要素。人们旅行的原因多种多样:逃避,发现,欣赏和分享。但是知识的核心在于目的地,而不是交给旅行者的地方,它是永久保存并与他人共享的地方。事实证明,DMO对于支持旅游业发展是无价的,特别是在不断发展的目的地中,旅游业是重要的经济驱动力和合理的社会能力建设的工具。迭代开发DMO依赖于通过关系对目标梦想进行分类和重新定义。在本文中,我们试图借助文献和利益相关者评估作为一种营销策略来解释旅游业的DMO。如果马达加斯加政府和利益相关者共同努力,该部门可以比以前赚更多的钱,那么一项重要的旅游营销策略就是需要该部门目前的时间。通过改善马达加斯加的DMS,政府不仅可以接待旅行者,还可以增加该国的经济,并可以与世界其他地区合作。关键字:旅游业,市场营销,评估,经济学,DMS,

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