Is Emotional Intelligence when it comes to leadership in strategic thinking a pejorative term? What makes one company gain against competitors is a question to be answered much beyond the strategy making, implementation and control issues. A firm is rarely saved by serendipity but inevitably by putting people, process and practice together. Every manager struggles to put these 3 Ps in alignment to the vision and values of the organization. The challenge of effective decision making not only emanates from being able to estimate the environmental dimensions of change, it is also defined by the need to manage effectively the heterogeneity among people constituting groups and teams in the organization. Keywords: Strategy, leadership, emotional intelligence, decision-making
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