Impact of Product’S Country of Origin on Consumer Buying Behavior (Case Study of Beauty Care Products)

摘要

Consumers give importance to the Product origin as well as Brand name, Product quality, Brand Loyalty, Price, and Design to buy Beauty care product; especially this category is in touched with fashion and skin matters. The focus of this study is to know the factors involve in buying behavior. Data was collected through questionnaire in which that majority of people think product origin matters to buy beauty care product .Other than product origin there are some intrinsic and extrinsic values which also are considered up to some extent as part of consumer buying behavior. Marketers of Local manufacturer will get help through this study to how they will expand their market size. Keywords: Product origin, buying behaviors