Integral Aproach to Enterprise Culture as One of the Enterprises’Key Success Factors

摘要

Enterprise culture is judged by many acknowledged scientists and researchers now as a major determinant of any enterprise’s success. The present article shows the research cognitions on the impact of enterprise culture to the success of the enterprises observed. It investigates the impact of customer and employee oriented enterprise culture on market and financial performance of the enterprise. Results suggest that enterprises, which are more customer (externally) oriented, show better market performance as well as better financial performance. The cognitions also show that more employee (internally) oriented enterprises, show positive impact to their market as well as to their financial performance.Sa?etakMnogi priznati znanstvenici i istra?ziva?ci smatraju kulturu poduzetni?tva jednom od osnovnih odrednica poduzetni?ckog uspjeha. Ovaj ?clanak pokazuje rezultate istra?zivanja o utjecaju kulture poduzetni?tva na uspjeh promatranih poduze?ca. Istra?zuje poduzetni?cku kulturu usmjerenu na klijenta i zaposlenika te njen utjecaj na tr?zi?te i financijsku performansu poduze?ca. Rezultati ukazuju na to da poduze?ca koja su usmjerenija na klijenta (eksterno), pokazuju bolje tr?zi?ne kao i financijske performanse. Rezultati tako?er pokazuju da poduze?ca orijentiranija na zaposlenike (interno) pokazuju pozitivan utjecaj na tr?zi?te i na vlastite financijske performanse.