IMPACT OF USERS' MOTIVATION ON GAMIFIED CROWDSOURCING SYSTEMS: A CASE OF STACKOVERFLOW

摘要

Companies like StackOverflow use crowdsourcing and gamification to entice users to participate in the answering ofquestions in the online forums. StackOverflow has overwhelmingly become the go to place for users to seek help withprogramming related questions. This research aims to investigate what factors influence the users on StackOverflowto participate. We survey 200 of the highest ranked users on StackOverflow. We asked them questions related to bothextrinsic and intrinsic motivations. Surprisingly, we found that for the highest ranked users on StackOverflow intrinsicmotivations like helping others, reciprocity, and making an impact are more important than financial gains andorganizational pressures.