E-Commerce, Competitive Advantage And Business Performance Of Banyuwangi Small And Medium-Sized Enterprises

摘要

The aim of this research is to examine the mediating effect of competitive advantage on the relationship between e-commerce and performance of SMEs in Banyuwangi East Java Indonesia. It proposed a quantitative analysis in which uses proportionate sampling method to collect the data from 209 owner/managers SMEs. Four hypotheses were formulated to answer the research questions; (a) There is significant relationship between e-commerce and competitive advantage, (b) There is significant relationship between e-commerce and SMEs performance, (c) Competitive advantage mediates the correlation between e-commerce and SMEs performance, and (d) There is significant correlation between competitive advantage and SMEs performance. The findings revealed that no significant correlation exist between e-commerce and performance, but competitive advantage was found as mediator to totally correlate e-commerce and performance. These findings shows that owner/managers of SMEs can use e-commerce to gain competitive advantage and increase SMEs performance.