Operational Strategy In Production Process Of Beef Cattle Manure Into Compost Fertilizer Products At Organic Fertilizer Farm In Subulussalam, Pekanbaru

摘要

The purpose of this study was to find out internal and external factors that form of SWOT (strength, weakness, opportunity, threat) in Terra Compost Fertilizer Farm that located in Badak Ujung street, Tenayan Raya District, Pekanbaru. Quantitative descriptive method and SWOT analysis method are used. In SWOT analysis by Analyze internal and external factors, then SWOT matrix analysis and internal and external analysis (IE) are performed. In obtaining the data needed in this study using the method of observation, method documentation, interview method, questionnaire method. Based on the results of research on Terra Compost Fertilizer Farm in Pekanbaru, obtained from the IFAS matrix for strengths and weaknesses of 1.88 and 1.595, respectively. As for the EFAS matrix for opportunity and threats of 2,185 and 0.864, respectively. Terra Compost Farm is in Cell (Growth) through vertical integration. In the SWOT diagram is in quadrant 1 (0.285 ; 1.321) that is supporting Turn-aggressive strategy. Business owners must be more diligent in expanding their markets, often going to locations and applying Terra Compost, Quality of livestock must be increased by increasing the intake of nutrition, food, and health of cattle in producing Terra Compost.