The creative industry is a very potential industrial sector, especially in today's technological developments that require people to use existing technology to hone and enhance their creativity. Creative agents themselves are activities that begin with the use of creativity, skills, and talents to create prosperity and employment through the creation and utilization of existing resources. The purpose of this study is to map the characterization of the creative industries in Jember Regency and their potential based on the functional management functions of the Industry creative is an activity that focuses on creation and innovation. The creative industry in this region has considerable potential, can be seen through the many creative industries that exist in the Regency of Indonesia. Optimizing the potential of creative industries in this region still requires various efforts so that existing creative industry products can become go glocal. It is suggested that the development of the creative industry is management, the inability to keep up with technological developments, so that some of the existing creative industries are not optimal.
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