The Influence Of Marketing On Decision Marketing Travelers Tourism Visiting Medan City

摘要

Each region has its own unique tourism that is different from the others. To promote a tourism industry a region must be well aware of the marketing mix used. This study aims to determine and analyze the influence of marketing mix consisting of product, price, place, promotion, person, physical proof and process to decision of foreign tourist to visit Medan city either partially. Type of research is associative explanation. The population in this study amounted to infinity, the determination of the number of samples using the formula Rao Purba with accidental sampling technique and in the sample obtained as many as 97 people. Technique of data analysis in this research use multiple regression analysis. The results of the study found that product, price, place, promotion, person, physical evidence and process have a positive and significant impact on the decision of foreign tourists to visit Medan city. And partially place variables have the most dominant influence on the decision of foreign tourists visiting the city of Medan.