STUDENT'S ADMISSION AND RETENTION DATA ANALYSIS SYSTEM WITH DATA VISUALIZATION

摘要

A study entitles Students Admission and Retention Data Analysis System with Data Visualization (SARDAS-DV) for Marketing were conducted for effective data interpretation to help the academic administrators/heads, and marketing director come up with a strong and innovative marketing strategy. Moreover, SARDAS-DV has able to provide visualized reports in a form of graphs, charts and google maps that greatly helps the Academic Heads, Marketing Department as well as the management to improve their marketing strategies and continuous quality improvement of the services provided to students. Evolutionary Prototyping was used for the software development of the system, PHP as its programming language, and an open source Google Map API for the visualized reports. SARDAS-DV was evaluated by 383 respondents which is composed of students, academic heads, marketing personnel, admission officers, CS/IT faculty and ITS personnel using the adapted software evaluation form from the International Organization Standardization 9126. The system obtained an overall weighted mean of 4.5 with a descriptive meaning of Strong Agree which denotes that SARDAS-DV was accepted for use by the institution's marketing department to improve quality service and decision support for academic heads and administrators.