In the era of Internet+, electric business model has become the key to the success of e-commerce enterprises. B2C model has produced many well-known electrical business empires, such as Yahoo, Ebay, Amazon, and so on. At the same time, because of customers’ personalized needs, “consumer-driven” C2B electric business model has become a new growth point by many enterprises. B2C and C2B are the mainstream mode of e-business, and participants are both B - Business and C - the customer. The article will make comparative analysis on background of C2B and B2C, the direction of the supply chain, leader of the value-added process, operational efficiency and utilization of resources, consumer perceived value.
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