Research on Marketing Strategies on Existing Line in Cargo Transport Market under the Separation of Passenger and Freight Traffic in China

摘要

Based on the SWOT analysis of railway cargo transportation market, the paper chose and fixed the position of the object market of the existing lines of cargo transport after the separation of passengers and cargoes into different lines by rail, pointed that we should be actively develop new products to satisfy the market diversified demand and further made suggestions for the marketing, including establishing a flexible rate system, improving marketing channels, promotional efforts, personnel quality and service quality.