Attitude and Intention to Buy Vietgap Vegetables of Inhabitants at Ho Chi Minh City, Vietnam

摘要

The research aims at analyzing how the attitude factors affect the intention to buy VietGAP vegetables in Ho Chi Minh city, Vietnam (HCMC), by intervewing 633 inhabitants. The method of Cronbach's Alpha analysis, EFA analysis, CFA analysis and structural equation modelling (SEM) were used with the SPSS and AMOS programs. The result shows that there are 04 attitude factors affects on the intention to buy VietGAP vegetables in HCMC decreasingly: (1) Vegetables safety, (2) Belief, (3) Health concern, (4) Subjective norm. The research also suggests some solutions to the VietGAP vegetable producers to enhance the selling capability.