CONSUMERS ATTITUDE TOWARDS THE PRODUCTS OF INDIAN AND MULTI NATIONAL COMPANIES - A COMPARITIVE STUDY WITH REFERENCE TO ELECTRICAL AND ELECTRONIC PRODUCTS

摘要

The entry of MNCs in India leads to exit of certain Indian companies of various industries. However Indian people compromise to purchase Indian products, if they had quality and special features in those products also. People are interested to buy the MNCs products not only for quality or for product features but also for cost, brand image, service, social status and host number of other factors. The growth of MNCs product in 2007 has crossed the $33 billion mark. The impact of MNCs product in Indian industries should play a positive role by framing same rules and regulations as framed for domestic countries. The study attempts to research about the consumer attitude towards Indian and MNCs products for electrical and electronic products in Chennai city and develops various aspects about the use of Indian and MNCs products for various reasons.