Social media has emerged as a new way through whichsocial issues are dealt with. In fact, today social media is being usedfor almost all activities; so it is important to recognize the role ofSocial Media for a Social Cause. In this research paper study ofYouTube has been done to find out its role in spreading awarenessabout family planning through public health communicationcampaigns in India as YouTube is the most popular video sharingwebsite in India having 400 million user base.
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