Competitiveness Study of Ski Sports Tourism Destination Based on Matlab Principal Component Analysis

摘要

In this study, it studies the competitiveness of the ski sports tourism destination, conducts indexing and quantitative research on the many aspects of economic, cultural, environmental and social issues of the destination?s competitiveness. It uses principal component analysis to analyze the quantized index, obtains the five principle components whose cumulative contribution rate have reached 93.27% and ranks the competitiveness levels of the top ten ski tourism destinations in China using these five main components. In the data operation process this study uses Matlab programming, through Matlab-based studies of the principal component analysis and ski sports tourism destination?s competitiveness, provides a good application platform for the principle component analysis and offers a theoretical basis for the evaluation of the competitiveness of tourist destinations.