Technology Intelligence-based New Product Development -Fostering Technological Innovation with Competitive Advantage

摘要

New Product development (NPD) is the most typical innovation activity of companies and will determine the profitability and growth potential of the company's future. However, the strategic decisions in NPD have an extremely complex and fuzzy nature, due to today's rapidly changing and highly uncertain business environment. The aim of this research is to improve the accuracy of decision making support with competitive advantage in technological innovation,under a situation of increased competition. In this research on the basis of Business Intelligence and Competitive Intelligence theoretical studies, the effective method of collection, analysis and evaluation of technology information is proposed, and the importance of technical information source selection while exploring information demanded in NPD is revealed. In addition, the effective usage of technical information sources was examined. Finally, this paper presents the technology analysis observed from the Technology Intelligence-based decision support approach for NPD in product life cycle stages with competitive advantage.