Marketing Practices in the Management of Romanian Organizations

摘要

The concept of organizational culture has been accepted by the Romanian companies in recent years. A cultural profile was obtained from a study performed in 2004-2006. Three trends have been pointed out: Exaggerated Competitiveness, Conventionalism, and Self-Development. Romanian entrepreneurs are permanently looking for a personal identity based on market principles, in their effort to join to globalization system. But because of the authority complex and the tendency of duplicity and dissociation between affirmations and actions, they meet major difficulties. This paper presents a pilot research realised as a first step of the research. This study aimed to identify Romanian entrepreneur features linked to cultural dimensions. Data presented in this paper are not representative for Romania, reflecting only some trends obtained from 50 companies from Prahova County. Our research displayed two elements with which Romanian organizations are confronted: Romanian marketing malpraxis and admission of marketing essence.