The exploration on network behaviors by using the models of Theory of planned behaviors (TPB), Technology acceptance model (TAM) and C-TAM-TPB

摘要

This research mainly aims to explore the network behaviors of Web 2.0 users. The comparative analysis is also operated with the research models of Theory of planned behaviors (TPB), TAM and C-TAM-TPB. With network questionnaires, there are 638 valid replies received. The relations among different variables in this research are examined with the structural equation models. Additionally, it is found from research results, all hypotheses are established. Moreover, the explanatory power of planned behaviors is more acceptable than the technology acceptance model and C-TAM-TPB.