An exploration of national tourism organization overseas office under one-China policy in Taiwan

摘要

This paper explores and analyses the typology of national tourism organization (NTO) under sensitive international relations. Taiwan, under its official name the Republic of China, lost its United Nations seat to “China” in October 1971, and has long been under the confinement of the One-China Policy. However, its impressive growth in economy and outbound tourism has attracted the attention of many political entities worldwide. But, sensitive international relations and the national interest and security of worldwide political entities, have resulted in perplexity to tackle this attractive and potential market. This study attempts to explore the typologies of NTO overseas offices under One-China Policy in Taiwan. The findings reveal five typologies of NTO under the One-China Policy, with conclusion and recommendations as a reference for other NTOs to frame their worldwide tourism policy and strategies in promoting the Taiwan outbound market.