Fuzzy investment decision based on economic and strategic factors: A case of air logistics service provider

摘要

In this paper, an algorithm is proposed to perform investment decision in a fuzzy environment. This algorithm considers both economic and strategic factors to select the optimal investment project. By using this algorithm, the ambiguities involved in the assessment data can be effectively represented and processed to assure a more convincing and effective decision-making. Finally, the air logistics service provider (Air LSP) is used to assess the optimal investment decision.