Opportunities for a Romanian companys business development in countries with cultural intelligence compatibility

摘要

The companies that intend to develop their businesses at the global scale are frequently confronted with situations which require cultural intelligence (CQ) winning approaches. The paper’s aim was to answer the following question: “How can a CQ web platform provide the consultancy necessary to choose a target country for business development purposes on the basis of cultural similarities?” In this way, we undertook a research on a Romanian software company in view to assess its cultural profile and to compare it with the target countries’ profiles where this company is interested to develop research and development (R and D) alliances and to outsource information technology (IT) projects. The paper concludes with several recommendations for the company’s managers concerning practical ways to “bridge the gaps” between different cultural profiles in view to become CQ.