Proactive management of innovations in information technology (IT) enabled services

摘要

Since the early 1960s, many innovations?on information technology-enabled services (IISs) that fulfill underserved customers?and create competitive advantages for firms have been?examined?on?the?realization of their values.?However, even with much theoretical promise, most IIS experiments have failed.?Extant argumentsattribute this to initiatives, business models, institutional challenges, professions, sector characteristics, market segments or geographic locations.?However,?the issue on how to?proactively manage?the development, deployment and diffusion of new IT-enabled services?still remains unclear. This study provides?a comprehensive picture of?(potential) challenges of IISs,?explains?how values and expenses are transformed within IIS projects. Moreover, we can?conclude that elaborate IT-enabled services enable service-for-service exchanges and produce innovations and challenges. Nevertheless, successful?IT-enabled services?need?not only toeliminate?retardants?from?different levels-societal, industrial, organizational, group and individual, but also to maximize values while?controlling expenses?during theprocess?of IISs.