Self-Disclosure and SNS Addiction in South Asian Youth: An Empirical Study of Pakistan

摘要

Social networking sites (SNS) provide an open platform for communication and interaction and socialization. But the main idea behind this article was to assess the impact of whether SNS addiction effects online self- disclosure or not moreover its mediation impact. The main idea of this study is to investigate the mediating effect of habit, psychological wellbeing, psychological dependence and perceived ease of use between SNS and self-disclosure. Specifically, this research proposes a model to examine how the effect of SNS usage mediates self-disclosure through psychological conditions. Data was collected online using the Google documents application, from university students in Pakistan. In total 338 entries were analyzed and reported, for analysis SPSS version 21 was used. Results show that Pakistani youth tend to have higher selfdisclosure online due to habit, perceived ease of use and while sharing online makes them feel better as the mediator of psychological well-being also reported a positive mediating effect.