The aim of this study is consideration of effective factors in acceptance and non – acceptance of riceinsurance by Guilan's farmers. This research is based on survey search measure and instance volume is 278people which gained by Multi-stage stratified random sampling and Cochran formula that the above amount hasbeen chosen equally among acceptor and non- acceptor farmers of insurance. For questionnaire validitymeasurement, views of professors, insurance experts, agriculture bank have been used and for questionnairereliability measurement, Cronbach's Alpha Coefficient was used that its amount is equal to 86 percent. Researchconclusions show that literacy level, agriculture income amount, rice cultivation level, relation with extensionagents, participating in training classes as well as attitude about insurance had no effects on acceptance ofinsurance by farmers. But age, agriculture experience, occupation variety, total income amount, product variety,farm owning kind, use of loan and bank facilities, use of channels and relation sources as well as awarenesslevel about insurance had effects on rice insurance acceptance by farmers. On the other hand, conclusionsgained from logistic regression study show that six variables of agriculture experience, occupation variety,product variety, farm owning kind, channels usage level and relation sources as well as awareness level aboutinsurance had the most effects on acceptance of rice insurance by farmers and they specify 71.3 percent ofchanges dependent variable.
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