CONSUMER ETHNOCENTRISM – FACTOR INFLUENCING CONSUMERS’ PURCHASING DECISIONS IN THE FOOD MARKET

摘要

The research aimed at presenting ethnocentric attitudes in the food market area. It was directed at consumers aged 18-30 from the region of Masovia. A questionnaire was built and the survey was carried out in 2001. The analysed results showed that the foreign products positively influenced the quality of Polish food products, according to the re-spondents. Apart from that our food is cheaper and represents higher nutritional values. Polish Winiary and foreign Danone companies were found most popular.