A celebra??o do luxo nas capas de cadernos escolares

摘要

This study analyzes how the segment of school products has adopted the theme of luxury consumption in the universes of fashion and technology. To do so, the research uses the notebook covers of the collections Turma da Lala and Pop Fashion from Credeal as its body of study. The understanding reach, therefore, is that the covers are part of a complex plot set up on the industries of toys, school supplies, and communication that calls the teenager to use the notebook not for its pragmatic use.