How do we think about the world? What is the communicator's role as a privileged subject in fabricating social imagery? Information at any cost, even through illicit methods? Should the journalist, the everyday historian, the narrator of immediate history, be urged to ponder on information as a tool for power as well as for social change? How are ethics, morals and values to be discussed in the classroom where media professionals are instructed? How can the world of communication be reconceived so that consumers become citizens: cultural zombies or knowledge intellectuals? The challenge of constructing the communicator begins with the educator's upbringing, in the classroom, with coherence of attitudes, with synchrony between speech and praxis.
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