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首页> 外文期刊>Comunicao, Mídia e Consumo >Comprando “Roupa de Brechó”: Uma Análise Sobre o Consumo de Vestuário de Segunda M?o entre Jovens na Cidade do Rio de Janeiro
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Comprando “Roupa de Brechó”: Uma Análise Sobre o Consumo de Vestuário de Segunda M?o entre Jovens na Cidade do Rio de Janeiro

机译:购买“二手商店服装”:里约热内卢市年轻人的二手服装消费分析

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摘要

This article presents the results of a research that analyzed the consumption of second-hand clothing among young people in the city of Rio de Janeiro. Theoretically speaking, the research was guided by the anthropological perspective of consumption. The research was conducted based on the ethnographic method with participant observation and in-depth interviews. The results show the relationships between consumers and merchandise and reveal the main motivations for buying second-hand clothing and accessories.
机译:本文介绍了一项研究的结果,该研究分析了里约热内卢市年轻人中二手服装的消费。从理论上讲,该研究以消费的人类学视角为指导。该研究是基于人种学方法,通过参与者观察和深入访谈进行的。结果显示了消费者与商品之间的关系,并揭示了购买二手服装和配件的主要动机。

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