Usos da “fé inteligente”: a hermenêutica empreendedora da IURD

摘要

This paper discusses the praise of the entrepreneurial subjectivity among the Brazilian Neo-Pentecostal movement, and analyzes how the Igreja Universal do Reino de Deus (IURD) construes certain biblical narratives. We deal with the transformation of the concept of "entrepreneur" and the context of its current massive diffusion, by arguing that one of the key tasks of the neoliberal rationality has been to shift the idea of the subject-worker towards the notion of the enterprising self. This outlook may be connected to the Prosperity Gospel’s dynamics in Brazil, such as the progressive constitution of the entrepreneurial subjectivity inspired by the Bible.