Pricing Strategy for Creatives

摘要

1. Price by the service, not by the hour. Though very normal for the creative professions, one of the most non-strategic things you can do is tocharge by the hour. Why do you charge by the hour? You may have read about charging by the hour in a book, seen your previous firm do it, orheard a friend say that’s how you were supposed to do it. Charging by the hour is non-strategic on many levels:.