The objective of persuasive technology researches is to develop persuasive systems that are able to change or reshape human behavior. Persuasive technology has quickly found a wide range of applications in many fields of research and development like marketing, health, safety and environment. The key element in designing successful persuasive systems is the improvement of the persuasion process. An important factor that should be included in the persuasion process is the user experience. This paper reviews the current trends of persuasive technology and shows some example of the available persuasive systems. The contribution of this paper is proposing a new and promising research direction for building persuasive systems that take the user feedback as a key element in the persuasion process. Some of the systems that follow this approach have been proposed and illustrated.
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