Advancement in the Mobile APP Review System to Enhance Quality of Mobile Applications

摘要

The market for mobile applications has enormously increased in the past five years. Accordingto the App Annie reports, the gross annual revenue is projected to exceed $189 billion by 2020.Developing and enhancing mobile applications will vastly facilitate in increasing the market formobile applications. User reviews of mobile apps play a vital role in enhancing the quality ofcurrently existing mobile applications, and, in the development of new high quality mobileapplications. Typically, user reviews are either in the form of several lines of text or numericalrating or both. Both forms of rating are meant to aid the prospective users in appinstallation/purchasing. User reviews also assist the developers in identifying technical glitches(if any) and in providing further advanced updates to the mobile app. The objective of this paperis twofold. Firstly, this paper identifies the currently existing app review systems and analyzeseach of these app review systems in detail. Secondly, based on the analysis, we have introduceda four-step app review system that will be instrumental in enhancing the quality of mobileapplications. In addition, we have presented the results of a survey (sample size = 100) that wasadministered to comprehend the effectiveness of the proposed app review system.