A content analysis of 220 job advertisements that appeared in College & Research Libraries between 1973 and 1998 demonstrates that by 1998, all academic library jobs routinely included computer technologies, that instruction had become an integral part of reference work, and that behavioral skills, especially oral and written communication skills, had emerged as new job requirements. The mastera€?s degree from a program accredited by the ALA continues to be widely accepted as the appropriate professional degree for academic librarians.
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