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Exploring the Problems and Challenges of Micro, Small and Medium Enterprises in Northern Province

机译:北方省中小企业的问题与挑战探讨

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摘要

The purpose of this study is to identify the problems and challenges of SMEs in the postwar situation of Northern Province. Researcher conducted qualitative exploratory research; explain the phenomenon of problematic situation of SMEs in Northern Province. By applying purposive sampling technique, with primary data collection method of focus group discussion and interviews were conducted with the owners of SMEs and officers related with the SMEs in the Northern Province. Finding of the study explains, first, marketing problems which includes product problems, pricing problems, promotion problem, distribution based problems, green problem and network problems, second, internal problem which includes financial problems and employee problems third, characteristics of entrepreneurs as problems, at last external problems, namely political and legal, economic and socio economic problems. The important implication is that this study indicates clearly the problems and challenges of SMEs in the post war market. It will help the owners of SMEs the means to solve these problems, and govern officers to understand the means to support the SMEs.
机译:这项研究的目的是确定战后北方省中小企业面临的问题和挑战。研究人员进行了定性的探索性研究;解释北部省中小型企业困境的现象。通过采用有目的的抽样技术,采用原始数据收集方法,与北部省的中小企业所有者和与中小企业有关的官员进行了焦点小组讨论和访谈。研究发现首先说明了营销问题,其中包括产品问题,价格问题,促销问题,基于分销的问题,绿色问题和网络问题;其次,内部问题包括财务问题和员工问题;第三是企业家的问题,最后是外部问题,即政治和法律,经济和社会经济问题。重要的意义是,这项研究清楚地表明了战后市场中中小企业的问题和挑战。它将帮助中小企业所有者解决这些问题的手段,并使管理人员了解支持中小企业的手段。

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