CRITERIA FOR CHOOSING A VETERINARY PRACTICE IN PET OWNERS

摘要

The research was carried out between November 2005 and May 2006 on a random sample of 187 pet owners, highlighting the main criteria by which a particular practice is chosen. These criteria are influenced by age, level of education, income and sex. Regardless of the factors earlier-mentioned factors the most important in the criterion for pet owners is the competence and skill of the veterinarian and attending staff, and was rated as highest by 39.03%. The overall equipment of the practice rated highest in 14.97% of the analyzed sample. Other criteria worth mentioning were: recommendation (word of mouth) from friends and other pet owners (13.9%), location, (11.79%) and examination fee (10.16%) (fig 5). In the analyzed sample, the less valued choice criteria were: range of services rendered 5.88%, kindliness of the staff 3.20% and schedule 1.07%