New Multimedia Platform for Improving Chemotherapy Prescription in Veterinary Patologic Oncology – A Marketing Study

摘要

We conducted a study based on a survey which was original developed in a focus group with veterinarians to assess the necessity felt and expressed to optimize the chemotherapy prescription in oncological veterinary medicine, the development and implementation of a multimedia platform.The aim of this research is to test the acceptability regarding the realization and implementation of a multimedia platform to prescribe cytostatic medical treatment in the veterinary medicine.Participants in the study belonged to both genders in almost equal percentages (F: 50.94% and M: 49.06%), the majority were aged between 25-59 years, with activities in the field of veterinary medicine, with experience between 1 and 29 years.Research has revealed a high degree of utility of the platform, efficiency of information, its positive influence on the quality of care and increased availability of electronic access and purchasing power for the two types of applications – computer (on line) and mobile phone applications.