Information and Communications Technology and Internet Adoption in Tourism

摘要

The paper envisages aspects concerning identification of the critical contribution of the the ICT on promoting and selling the destination. With EU accession, tourism opportunities to demonstrate their valences increase but also increase direct competition with countries recently joined, which may affect the tourist movement in the country. The ICT revolution offers a variety of tools and mechanisms that allow innovative and dynamic players to take advantage and strengthen their competitiveness. eTourism revolutionises all business processes - the entire value chain as well as the strategic relationships of tourism organisations with all their stake-holders. As with other industries, ICT's penetration into tourism should provide strategic tools for the networking of the industry, for adding value to products and for enabling organisations to interact with all stakeholders in a profitable way. Internet is the main gate through which virtual enterprises can promote their services and attract customers but the extent to which it is operated is still a little one. Thus, one can say that at present the national tourism is only partially online. Few of the companies on the Internet offers real functionality (even at the level of bookings on-line). Neither in terms of selling things are not better the situation is similar to that existing in online commerce, the area turns a large number of e-shops, which can be proud that they have overcome the "virtual window", but not on the "online home". Obviously Internet became most tourism operators in Romania as a catalyst for promotion and branding. They begin to understand the great benefits of online direct marketing and direct communication with potential and differentiated customer.