MODERN SPIRIT

摘要

Boaters know the brand name gill. They know it means waterproof outerwear that car stand up to the seas. They know it means quality construction that holds up for years. When boaters see the Gill logo, they know what to expect, Therein lies the problem for David Pritchard, Gill North America's senior vice president, "One of the challenges we've had is that we're seer as tried-and-true," he says. "It's like the old Ford Model T. We're solid-performing, very reliable, very capable for many years. What we're striving toward now is to modernize and be more inclusive, and attract not just the older demographic, but also the younger audience with more modern designs and styles."