Theodore Levitt, an American economist and professor at Harvard Business School, is credited with saying "Creativity is thinking up new things. Innovation is doing new things." Of course, we all know this saying from Albert Einstein: "The definition of insanity is doing the same thing over and over again, expecting different results." But one of the greatest challenges heard recently came from Hollywood, where an industry leader suggested to his artist, animators and technologist that we need to revolutionize the way we work to exploit all the technologies we have around us. They did, and now they produce more full-length animations with amazing special effects faster than ever before.
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