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'An Educated Demand:' The Implications of Art in Every Day Life for American Industrial Design, 1925-1950

机译:“有教养的需求:”艺术在日常生活中对美国工业设计的影响,1925-1950年

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摘要

According to renowned industrial designer Raymond Loewy, before 1925, American consumers had been satisfied with '"engineered as you go'" objects that "betrayed this technique by their haphazard, disorderly look." Loewy stated that, rather than worrying about how a practical object looked, "Will it work? was the question" foremost in people's minds. However, like Loewy, many advertisers, manufacturers, designers, and other period writers claimed that this state of affairs dramatically changed in the late 1920s and early 1930s, and that consumers—whom they, as historians today do, usually understood to be female—suddenly and voraciously demanded "stylish" or "artistic" products.
机译:据著名的工业设计师雷蒙德·洛维(Raymond Loewy)称,在1925年之前,美国消费者对“随行即造”的物品感到满意,这些物品“以其随意,无序的外观而出名。”洛伊说,人们担心的是,“它是否会起作用?是问题”,而不是担心实际对象的外观。但是,像洛伊(Loewy)一样,许多广告商,制造商,设计师和其他时期作家都声称,这种情况在1920年代末和1930年代初发生了巨大变化,而且像今天的历史学家一样,他们通常被理解为女性,这是他们的消费者,突然而狂热地要求“时尚”或“艺术”产品。

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