Everything becomes fluid under pressure

摘要

Quotes were beingbandied about: 'Everything becomes fluid under pressure', 'Never waste a good crisis', Johan Cruyff's legendary 'Every disadvantage has its advantage', to name just a few. Whether relevant or not, optimists use these kinds of expressions to indicate that, as painful as it is to all of us, the coronavirus crisis offers us many opportunities. That now is the right time to innovate. But is this really the case? There are entrepreneurs who are now learning the hard way a truth that every techie knows: not everything becomes fluid under pressure. If you have limited financial reserves and your turnover falls to almost nothing from one day to the next because you have to close your business while your overheads keep piling up, it is debatable whether creativity will get you out of it.