Integration of Study Abroad with Social Media Technologies and Decision-Making Applications

摘要

This article describes the design and delivery of a program, "Global Business in a Digital World." The program integrates the use of social media technologies and business applications in a series of courses that include short-term study abroad components that focus on emerging markets. The objectives are to: (1) provide additional options for study abroad; (2) broaden the scope of the international business program to include more emphasis on emerging markets; (3) provide integration across business and liberal arts; and (4) integrate social media technologies into the study abroad experience. To achieve these objectives, students study business in the host country, interact with local company executives, and experiment with social media and related technologies. A conceptual framework describes the course structure and its relationship with the four categories of social media classified as 4Cs: Communication, Connection, Cooperation, and Collaboration (Cook, 2008; Enterprise 2.0. Burlington, VT: Gower Publishing Limited). Conclusions reveal improved student learning outcomes after exposure to the study abroad, but also suggest the study abroad experience requires specific skill development. A research framework gives direction for future work.