Bill Davidson wants the Intel brand name to be just as synonymous with the living room as it is for the computer, but he knows it isn't going to be easy. "It's a struggle in this digital home space," he says. "[Resellers] are saying, 'Gosh, my people need a stable entertainment platform. Why would I want to put PC in to that?'" Davidson is Intel's digital home channel manager, heading a division that works with resellers and retailers and promotes Intel technology that goes beyond the desktop PC. Since January, he has been charged with spreading the word about Viiv (pronounced "five"), Intel's latest technology to take on the home CE market.
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