HTSA ADDRESSES ART OF SELLING AT SPRING CONFERENCE

摘要

April's HTSA Spring Conference in Chandler, Ariz, provided this buying group's membership with a wealth of networking opportunities - plus a chance to hear its leadership opine on future direction. And the vector-setting for all that is to come relies heavily on education - determined most recently in late 2017 and then, this year, after two SWOT (strengths, weaknesses, opportunities, threats) meetings. "Those generally take place over two intense days, notes up on all the walls, and we end up narrowing down issues and how to fix them," Executive Director Jon Robbins told us.