'We are not looking at Canon and HP as our competitors'

摘要

Indian consumers are more aware of brands such as Canon and HP in the printing business. Where does Brother International fit? We have been rearing to enter this market. HP and Canon are up there and we are a challenger. We are increasing our brand awareness with the help of advertising and are not looking at Canon and HP as our competitors. Soon, we will come out with a television commercial and other advertising initiatives to take this process further. We are focusing on our own category. We would like to be the number one player in our own category.